Do niche blogs do better is the question which popped up this morning. To understand what I mean my niche, let us take the salient points from a definition from Tow Center for Digital Journalism, Columbia Journalism School.
They say, a single-subject website (1) addresses one topic that is (2) sufficiently narrow in scope, (3) fact-driven and, … (5) not-governmental entities (6) nor newspapers. Now we can modify the original question as ‘does it make better SEO sense to have multiple blogs, each dedicated to specific subject, instead of a single blog in which everything under the Sun (and beyond) is written about’.
The conventional wisdom is that it is true, that single subject blogs do better than a jack-of-all-trades blog. All the same, I am not going to split this blog into multiple versions. To be truthful, I am doing the opposite – amalgamating all my writings – blog posts, write-ups, etc. - from 2004 in here. However, I decided to check how niche blogs can have better SEO/SERP.
Firing up the browser to Alexa website, I ran a comparison between this blog and another website, which is exclusively SEO oriented. I picked that particular one, because its Alexa rank was closer to this blog’s one (524,736 vs. 469,862). Just like the rank, this blog had better bounce rate (48.10 vs 75.80), Daily Pageviews per visitor (2.3 vs 1.2), and Daily time on site (4.15 vs 2.34). That is readers at monkeyshine nutworks spent more time, read more pages, and bounced to another page (within the blog) more times that the compared site.
Of all the 3, the bounce rate did surprise me. While I do not use the technique of ‘read more’ jump links on this blog, the comparison site did. Generally, if a website implements the click bait technique, you would expect it to show a low number for bounce rate. Visitors attracted to the site in the first place would definitely click on the ‘read more’ to bounce to another page – which is the article page.
But when it comes to the mother of all ratings – the Google Page Rank, the comparison site has a Google Page Rank of 5, while this blog’s is a not so impressive PR 3.
Which proves a point – that niche blogs do enjoy better SEO/SERP than all-in-one blogs.
They say, a single-subject website (1) addresses one topic that is (2) sufficiently narrow in scope, (3) fact-driven and, … (5) not-governmental entities (6) nor newspapers. Now we can modify the original question as ‘does it make better SEO sense to have multiple blogs, each dedicated to specific subject, instead of a single blog in which everything under the Sun (and beyond) is written about’.
The conventional wisdom is that it is true, that single subject blogs do better than a jack-of-all-trades blog. All the same, I am not going to split this blog into multiple versions. To be truthful, I am doing the opposite – amalgamating all my writings – blog posts, write-ups, etc. - from 2004 in here. However, I decided to check how niche blogs can have better SEO/SERP.
Firing up the browser to Alexa website, I ran a comparison between this blog and another website, which is exclusively SEO oriented. I picked that particular one, because its Alexa rank was closer to this blog’s one (524,736 vs. 469,862). Just like the rank, this blog had better bounce rate (48.10 vs 75.80), Daily Pageviews per visitor (2.3 vs 1.2), and Daily time on site (4.15 vs 2.34). That is readers at monkeyshine nutworks spent more time, read more pages, and bounced to another page (within the blog) more times that the compared site.
Of all the 3, the bounce rate did surprise me. While I do not use the technique of ‘read more’ jump links on this blog, the comparison site did. Generally, if a website implements the click bait technique, you would expect it to show a low number for bounce rate. Visitors attracted to the site in the first place would definitely click on the ‘read more’ to bounce to another page – which is the article page.
But when it comes to the mother of all ratings – the Google Page Rank, the comparison site has a Google Page Rank of 5, while this blog’s is a not so impressive PR 3.
Which proves a point – that niche blogs do enjoy better SEO/SERP than all-in-one blogs.
Great insights on niche blogs! To further enhance their effectiveness, consider leveraging local SEO services. These services tailor your online presence to attract local audiences, boosting your visibility and engagement in specific regions. By optimizing your blog for local searches, you can reach more relevant audiences and drive higher traffic. Local SEO services are key to maximizing your blog’s potential.
ReplyDeleteThis article delves into the SEO benefits of niche blogs, explaining how they can boost search engine rankings and attract targeted audiences. It provides practical tips for creating effective niche content. A must-read for bloggers and digital marketers looking to enhance their SEO strategy!
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