That’s the end of the BlackBerry Boys - the Boys who actually work at BlackBerry. About 4,500 (estimated 40% of workforce) of them worldwide will lose their jobs in an effort by the Canadian manufacturer to cut losses.
Whopping $1 billion loss is not something that can be sung away to the tune of ‘We are the BlackBerry boys!’ The company said the losses were primarily attributable to disappointing sales of its (not so) new Z10 model smartphone - they managed to sell only about 2.7 million Z10 phones out of the 6.8 million stockpile. Compare that to the recent run on iPhone 5S which was sold out in a single day.
Their most recent smartphone model Z30 (last week) was overshadowed by the Apple’s unveiling of its own iPhone 5S and iPhone 5C.
Their decision to extend their BlackBerry Messenger (BBM) service to Android and iOS market, starting this weekend (today!) is the final nail on their ambitions to regain their foothold in the device market.
With WhatsApp the leading texting tool, and Google Hangouts catching up, releasing BBM to Android (and iOS) is too late. On top their decision to limit the initial version to texting, without voice or video, is too little.
Though the starting of the demise of BlackBerry is making news worldwide and plugging its shares by 17%, the shrinking of market share of BlackBerry, Nokia-Symbian, and the Palm OS (remember it?) has been going on for 4 or more years.
Back in March 2013, ComScore released some interesting charts which did predict the present predicament for RIM and its BlackBerry. Here is the demise of BlackBerry, Palm, and Symbian OS in one chart from 2005 to 2012.
More and more, it looks like a 2 platform race for now, between iOS and Android. But what is interesting (a moot point?) is the impact Nokia's Symbian had on Windows Phone at its peak in 2005/2006. No wonder Microsoft wrecked vengeance on Nokia with Stephen Elop!
:-P
(image courtesy ComScore through CNN Money)
My mischievous half murmurs, ‘If they had switched the places of iOS and Android, it would look bad for iOS too, would it not?’
Whopping $1 billion loss is not something that can be sung away to the tune of ‘We are the BlackBerry boys!’ The company said the losses were primarily attributable to disappointing sales of its (not so) new Z10 model smartphone - they managed to sell only about 2.7 million Z10 phones out of the 6.8 million stockpile. Compare that to the recent run on iPhone 5S which was sold out in a single day.
Their most recent smartphone model Z30 (last week) was overshadowed by the Apple’s unveiling of its own iPhone 5S and iPhone 5C.
Their decision to extend their BlackBerry Messenger (BBM) service to Android and iOS market, starting this weekend (today!) is the final nail on their ambitions to regain their foothold in the device market.
With WhatsApp the leading texting tool, and Google Hangouts catching up, releasing BBM to Android (and iOS) is too late. On top their decision to limit the initial version to texting, without voice or video, is too little.
Though the starting of the demise of BlackBerry is making news worldwide and plugging its shares by 17%, the shrinking of market share of BlackBerry, Nokia-Symbian, and the Palm OS (remember it?) has been going on for 4 or more years.
Back in March 2013, ComScore released some interesting charts which did predict the present predicament for RIM and its BlackBerry. Here is the demise of BlackBerry, Palm, and Symbian OS in one chart from 2005 to 2012.
More and more, it looks like a 2 platform race for now, between iOS and Android. But what is interesting (a moot point?) is the impact Nokia's Symbian had on Windows Phone at its peak in 2005/2006. No wonder Microsoft wrecked vengeance on Nokia with Stephen Elop!
:-P
(image courtesy ComScore through CNN Money)
My mischievous half murmurs, ‘If they had switched the places of iOS and Android, it would look bad for iOS too, would it not?’
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