by a Thinker, Sailor, Blogger, Irreverent Guy from Madras

I can beat Social Media Background Check – or can I?


A few months back, when FTC approved Social Media Background check as a valid tool for the employers to screen prospective employees, it surely spawned a new service industry.  And made life a bit more anxious for the young (and not so young) job-seekers.

For sure an employer might not mind the Facebook page maddie dedicated to Ms. SharkFace who taught English grammar in 10th class.  But they sure will be concerned to find maddie tagged in several photos with the ‘gang’ making merry in a mall, bunking college.

An engineering college at Chennai (or near Chennai) seems to have found a workaround.  Their medicine is to allot every student with an email ID based on the year of passing out, group and so on.  Thus ‘maddie’ graduating in 2011 from ECE would have an ID like “maddie.2011.ece@makeusmart.edu”.  Coupled with inbuilt SMS options, it offers a way for students (and alumni) to keep in touch forever.  It also gives the college ability to mass mail based on year, group, or everyone at ‘makeusmart’.

When I heard about it 3 weeks back, I was impressed as it would prevent an absolute snafu last year concerning another Business School.

B-school ‘makeudumb’ has a practice of allotting a some first year students to act as coordinators for the passing-out students in campus placements.  In 2010 it seems they did a great job.  On completion, they decided to take off for the rest of the week to make it a 5 day weekend.  From what I gather they spent most of time catching up on their sleep .

To their horror, in 2011, every one of them found that they’ve been excluded from attending campus placements. 

The reason?
The week they were catching up on their sleep and food last year was the time their successors threw open the registration for 2011 campus placements.  And no one alerted them.  As of today, many of them are still out job-hunting or slogging in a not-so-well paying job, afraid that if their parents ever find out, their backsides wouldn’t be something to upload to Facebook.
;-P

So the ‘makeusmart’ initiative would snip that snafu in the bud – knowing teens today, the SMS alerts would have woken them up.

So it seems Indian ingenuity has found a way to obfuscate the intrusive check.

Except that when I browsed the ‘makeusmart’ site, I found that the whole email initiative is based on - you won’t believe it - Google apps.  Prying further revealed that the whole project either
  • has caught the attention of Google
  • or is actually Google sponsored from the word go
  • or was a tie-up with Google from the start.
To top it, gossip is that Google is gearing up to promote it as a pilot project to every educational institution in TN (and India).

No wonder people tell me that my eyes appear crossed for last few weeks.

Crosseyed_Snake

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