This weekend was supposed to be the time for a little housekeeping of the blog, the web presence and the first draft of the Hits and Misses tabulation.
Instead it was sidetracked with the subject of taglines, web visibility and what not. A couple of months before, it was pointed out that a website or a blog should have a ‘name’ which should not be its URL. Similarly the ‘name’ should preferably have a ‘tagline’ - you know, like Nike & ‘Just do it’.
That’s the reason I’d made up the name ‘monkeyshine nutworks’ instead of the old ‘www.madmadrasi.net’ or the even older ‘madmadrasi’s musings’. As a tagline, I’d written ‘critique of world events by a maverick from Madras’.
On Saturday, somehow I landed up at ‘the branding blog’ and was abashed to see that my inspired ‘tagline’ would not stand up to the criteria raised in the blog. There are about 27 posts on tagline creation at ‘the branding blog’ and many pointers in other posts regarding branding.
Basically Martin Jelsema points out that: (substitute ‘blog’ for ‘brand’)
And ended up with ‘now, why didn’t you think of it?’ As I see it, it is neither self-serving or a platitude. It does differentiate from others (in fact, right in the face), and does announce and add to ‘monkeyshine nutworks’.
It also ‘questions’ or challenges the audience - which is a good enough ‘appeal’ for a blog.
Thus the tagline is changed - if ever Martin ends up here (fat chance), I hope it stands up to his scrutiny and not be instrumental in tearing me a new one.
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Instead it was sidetracked with the subject of taglines, web visibility and what not. A couple of months before, it was pointed out that a website or a blog should have a ‘name’ which should not be its URL. Similarly the ‘name’ should preferably have a ‘tagline’ - you know, like Nike & ‘Just do it’.
That’s the reason I’d made up the name ‘monkeyshine nutworks’ instead of the old ‘www.madmadrasi.net’ or the even older ‘madmadrasi’s musings’. As a tagline, I’d written ‘critique of world events by a maverick from Madras’.
On Saturday, somehow I landed up at ‘the branding blog’ and was abashed to see that my inspired ‘tagline’ would not stand up to the criteria raised in the blog. There are about 27 posts on tagline creation at ‘the branding blog’ and many pointers in other posts regarding branding.
Basically Martin Jelsema points out that: (substitute ‘blog’ for ‘brand’)
- don’t make an incredible (unbelievable) claim
- don’t write a self-serving tagline
- don’t write up a platitude as a tagline
- differentiate yourself from others
- integrate with other brand elements
- make tagline instantly understandable
- make tagline enhance (add-to) the brand name
- make tagline announce the benefit of (using) the brand
- make tagline appealing to targeted audience
- Keep it short
- ‘maverick from Madras’ is self-serving
- ‘critique of world events’ is a platitude
- doesn’t differentiate from others
- doesn’t enhance or add-to ‘monkeyshine nutworks’
- doesn’t particularly ‘announce’ anything
- is not particularly ‘appealing’
And ended up with ‘now, why didn’t you think of it?’ As I see it, it is neither self-serving or a platitude. It does differentiate from others (in fact, right in the face), and does announce and add to ‘monkeyshine nutworks’.
It also ‘questions’ or challenges the audience - which is a good enough ‘appeal’ for a blog.
Thus the tagline is changed - if ever Martin ends up here (fat chance), I hope it stands up to his scrutiny and not be instrumental in tearing me a new one.
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