One would think that the Americans at present have no wars or threats, downturn or oil spill – not to mention ‘tea parties’ – they are more vexed with being accurate.
The argument seems to be that consumers don’t understand that an increase from 10 to 20 mpg is greater than an increase from 40 to 50 mpg. Even though in numeric terms they are same, 10 to 20 mpg increase is 50% increase, whereas 40 to 50 mpg is only 20% increase.
And this was a result of an investigation into best methods of improving mileage. What a bull!
I mean, consumers always look for better mileage and they are going to compare it between cars. A car with 30 mpg rating is always better than another with 20 mpg and that’s pretty easily understood. I really don’t know what the confusion is about!
Perhaps they should change it to square miles per barrel.
"Fuel economy data cause consumers to undervalue small increases (1-4 mpg) in fuel economy for vehicles in the 15-30 mpg range."
The argument seems to be that consumers don’t understand that an increase from 10 to 20 mpg is greater than an increase from 40 to 50 mpg. Even though in numeric terms they are same, 10 to 20 mpg increase is 50% increase, whereas 40 to 50 mpg is only 20% increase.
I mean, consumers always look for better mileage and they are going to compare it between cars. A car with 30 mpg rating is always better than another with 20 mpg and that’s pretty easily understood. I really don’t know what the confusion is about!
Perhaps they should change it to square miles per barrel.
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